Everyone has
heard about the proposed health care changes in the works as a result of the
Affordable Care Act, commonly referred to as Obamacare. There seems to be a lot of confusion, as well
as anxiety, about the insurance exchanges scheduled to debut on October 1,
2013. While the new health care policy
will expand to cover millions of uninsured Americans, controversy is growing
over the potential number of employees who might lose current benefits. All of this seems to be a bit overwhelming on
some levels, but maybe we are looking at this from the wrong angle.
Change
always presents opportunity. As health
care marketers, we should be excited and full of anticipation. Sure we all must make adjustments, but that
is exactly what makes us effective and difference makers in the
marketplace. Get all the facts and study
the new health guidelines and how they impact your business. Will the proposed changes dramatically affect
existing customers and your ability to find new business? Maybe it is time for
us to breathe a sigh of relief and recognize the wonderful untapped potential
in front of us. Change can be a good
thing when we see all the positives that can come out of it. Embrace the opportunity and make change your
ally to make life better for all those who depend upon you.
Written by George D. Williams, BS,MA, Freelance Writer/Author
Written by George D. Williams, BS,MA, Freelance Writer/Author
